The Advantages of Promoting Your Online Business Using Social Media

<div> n <img src=”https://irp.cdn-website.com/5551ecde/dms3rep/multi/happy+professional.jpg” alt=”A woman is sitting at a table using a laptop computer.”/> n</div> n<div data-rss-type=”text”> n n Through the course of the Covid-19 pandemic, a lot people unfortunately found themselves out of work, and in need of a new source of income. For many, this presented an opportunity to turn their passion into a business, leading to the development of many new online stores. Whether that passion is a service like birthday balloons and lawn signs, or a product like crocheted toys or bath products, the real trick is learning how to promote that small business online, especially in a time where promoting your business in person isn’t an option. Let’s talk about the best ways to promote your business using social media, bringing more customers to your online store.n n</div> n<div data-rss-type=”text”> n <p> n <span> n n Boost Your Postsn n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n Utilize Story Highlightsn n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n On Facebook and Instagram, you can create posts as a story, which will cause your profile picture to be highlighted. This is an effective way of promoting your business online because more often than not, people will click on your story, even if it’s just to get rid of the notification. With an eye-catching graphic, this quick click could turn into a sale. If you post something enticing enough…maybe a bright picture of your products, or better yet, a sale announcement, the person viewing your story could be tempted to go to your page and click on your store link. n n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n Optimize Your Bion n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n Engage with Influencersn n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n If you can, get an influencer to promote your product or service on their page. Influencers are the newest form of celebrity, and oftentimes their word is gospel when it comes to what products are in or out. Much like those with a brick-and-mortar store, an influencer’s recommendation can go a long way as far as bringing new customers to your business. If an influencer says that someone should buy something, there is a pretty good chance that those same people will at least go to your website to see what it’s all about.n n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n Pick a Company Estheticn n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n Watch Your Analyticsn n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n         Be sure to keep track of what is working on your page and what is not. Facebook, Instagram, and LinkedIn all have analytics or insights you can view if you are running a business page. With these insights, you can see specifically how far each post has reached, and how many interactions those posts have received. If one type of post was more successful than another (maybe a personal post did a bit better than a product post), then you know what types of posts your audience like to see, and you can tailor your page to meet those needs. There are many web-based services out there that you can use to schedule all of your social media postings (usually for a monthly fee) in advance. At Cormack, we choose to use a service called ContentCal because in addition to an easy-to-use scheduling tool, they offer very in-depth analytics regarding the social media channels we have chosen to connect to it. Not only do services like this allow you to get ahead of your social media calendar, but they allow you to keep on top of how your posts are preforming as well. If your audience likes what they see, then they’re sure to go to your website to support your business.n n </span> n </p> n</div> n<div data-rss-type=”text”> n <p> n <span> n n         The most important thing to understand when running an online-only business is that you absolutely need to have some sort of social media. Social media is such a useful tool in so many ways, and is the best way to promote your business (oftentimes for free)!n n </span> n </p> n <p> n <span> n n  n n </span> n </p> n <p> n <span> n <span> n <span> n n n n </span> n n What are some of your tips and tricks for bringing customers to your online store? Email us atn n </span> n </span> n <a href=”mailto:info@cormackrecruimment.com” target=”_blank”> n n info@cormackrecruimment.comn n </a> n <span> n <span> n n to share and we’ll post it on our social media channels and tag your small business!n n </span> n </span> n </p> n</div>