The Client
Tyler, Founder & CEO of Devon & Lang
A rapidly scaling brand that needed to transition from “founder-led everything” to a structured, high-performing team.
The Challenge: The “Growth Ceiling”
As Devon & Lang surged in popularity, Tyler found himself in a common founder’s dilemma: he knew he needed help to sustain the momentum, but he couldn’t pinpoint exactly which roles would provide the most leverage. He was essentially a visionary looking for a roadmap.
“I needed extra help, but I couldn’t even really tell you what that help was that I truly actually needed.” — Tyler, CEO
The Cormack Approach: Radical Strategic Alignment
Rather than simply filling a job order, Amanda and the Cormack Recruitment team conducted a deep-dive audit of the business. By analyzing the bottlenecks in Tyler’s operations, they made “radical suggestions” that shifted the hiring strategy toward high-impact, specialized roles.
The Results: Three “Game-Changing” Hires
1. Global Sourcing Manager (The Efficiency Engine)
Cormack identified that supply chain was a primary bottleneck. The new Global Sourcing Manager was an immediate success, delivering:
- Cost Savings: Reduced overall costs by over $30,000 in the first year alone and $500k in the 2nd year.
- Quality & Scale: Found new suppliers that increased product quality while significantly boosting production capacity to meet rising demand.
2. Community Sales Manager (The Revenue Driver)
To capture the “in-person” market, Cormack placed a manager to own the entire events vertical. This hire took full accountability for:
- Identifying high-ROI markets and events.
- End-to-end execution: From sales projections and staffing to set-up and tear-down.
- Data-Driven Reporting: Providing Tyler with clear ROI assessments for every event.
3. Executive Assistant (The Founder’s Leverage)
To free Tyler to focus on the “big picture,” Cormack placed an EA who did far more than manage a calendar. This hire:
- Streamlined Operations: Improved HR and financial processes across the business.
- Restored Balance: Provided Tyler with a better work/life balance by taking over administrative operations.
The Impact
By partnering with Cormack Recruitment, Devon & Lang didn’t just add headcount—they added specialized expertise that paid for itself. Today, Tyler continues to rely on Cormack for every critical hire, confident that the team truly understands what his business needs to thrive.
“They’ve truly helped my business grow in some really amazing ways. I could not be more grateful for them and their team.”
