Throughout the COVID-19 pandemic, many people unfortunately found themselves out of work and in need of a new source of income. For many, this created an opportunity to turn a passion into a business, leading to the rise of new online stores.
Whether that passion is a service like birthday balloons and lawn signs, or a product like crocheted toys or bath products, the real challenge is learning how to promote your small business online—especially when in-person promotion isn’t an option.
Let’s explore the best ways to promote your business using social media and attract more customers to your online store.
Boost Your Posts
Utilize Story Highlights
On Facebook and Instagram, you can create posts as stories, which highlight your profile picture. This is an effective way to promote your business because many users will click on stories, even just to clear notifications. With eye-catching visuals—such as product photos or sale announcements—this quick click could turn into a sale.
Optimize Your Bio
Engage with Influencers
If possible, collaborate with influencers to promote your products or services. Influencers act as modern-day brand ambassadors, and their recommendations can strongly influence purchasing decisions. A single endorsement can drive significant traffic to your website.
Pick a Company Aesthetic
Watch Your Analytics
Be sure to track what content performs well on your page. Platforms like Facebook, Instagram, and LinkedIn provide insights that show reach and engagement. Understanding which posts resonate with your audience allows you to refine your strategy and create more effective content.
There are also tools available to schedule posts and analyze performance. At Cormack, we use ContentCal, which offers easy scheduling and detailed analytics. These tools help you stay organized and continuously improve your social media performance.
If your audience enjoys your content, they’re far more likely to visit your website and support your business.
The most important thing to understand when running an online-only business is that having a strong social media presence is essential. It’s one of the most powerful (and often free) ways to promote your business.
What are your tips for bringing customers to your online store? Email us at
info@cormackrecruimment.com
to share, and we’ll feature your ideas on our social media channels!
