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Logistics: Adapting to the New Norm

November 10, 2021

The ease of online purchasing has become so commonplace in 2021 that consumers are unaware of the problems that lie underneath their screens. The world that connects e-commerce to your front door is complex, with orders and deliveries that are carefully navigated by supply chains and logistics companies. These companies are not immune to their own issues, and the pandemic has forced many of them to re-focus and re-adjust their goals and aspirations for the immediate future. Let’s talk about some of the ways that Logistics have had to change to stay efficient with the unexpected arrival of the pandemic. 


The GTA (Greater Toronto Area) is a hotbed for 3PL (3rd Party Logistics) companies who specialize in being the “middle-man” between an online shop’s warehouse and their customers’ homes. Ridiculously large warehouses dot the landscape on both sides of major highways in and out of one of North America’s largest transit hubs. The pandemic made “panic-buying” and online hoarding a reality which put a strain on these 3PLs to maintain delivery windows and inventory. The waves of COVID-19 forced companies to impose stricter safety policies for employees both while physically at work (such as physical distancing) and before coming to work (such as self-screening). These policies caused two big issues: reduced staff due to new capacity limits, and a greater number of employees forced to take time off due to COVID symptoms or exposure. As a result of these issues, we have seen extended delivery times on all online orders; Amazon for instance increased their Prime delivery window from 2-days to 4-days. Companies have been forced to pivot on a weekly basis to keep up with new regulations, which in turn affects the types and quantities of products they’re warehousing as well.

Logistics warehouses are responsible for stocking the products and materials most sought after by consumers. When the online world is flooded with purchase orders for popular products, it puts a pinch on the warehouse staff to keep up. Prices have had to majorly inflate in order to keep up with supply and demand. The same can be said for the costs of running a logistics business; supplies such as boxes, packaging tape, pallets, and fuel are being purchased in higher quantities, often at higher prices. The inflated prices are not immediately covered by the consumer and so the logistics companies are left footing the bill. This leads to a bottleneck effect (as companies can realistically only afford so much at one time) and forces companies to constantly change their practices to deal with these issues (such as using larger boxes for fewer items and re-using as many packaging materials as possible).

Logistics companies have also been forced to deal with major staffing shortages. Between employees calling out from work due to COVID symptoms or exposure, capacity limitations, and an overwhelming surge in work, companies are finding themselves majorly understaffed. The two main strategies they have used to try to overcome this is by using recruitment agencies (not unlike Cormack Recruitment) to find new employees fast, and also by increasing wages and offering better benefits. This of course, doesn’t come without additional unexpected costs, and so again Logistics companies are left either footing the bill or increasing prices in order to keep their head above water. This definitely has led to a lot of scrambling for both the Logistics companies and their customers, but (un)fortunately this has become the new norm, and both sides have the financial-changing process down to a science.


The peak of pandemic is hopefully behind us globally, but peak season for e-commerce and logistics is here and now. Canadian Thanksgiving is over and Christmas season has officially begun. 2021 labour and supply shortages continue to plague not only the 3PL companies in Canada, but globally as well. If there’s one constant for 2022, it’s that online ordering will not slow down. The supply chain and logistics industry will continue to find new ways to pivot out of the pandemic and find innovative ways to deal with the pains of the previous two years. No one knows what will happen, but at least now they have some practice, and hopefully a better grasp on continuing to move forward.

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