Depending on the size and scope of your business, the type of Benefits Program you have may vary from others in the area, whether they are your direct competition or not.  The fact of the matter is, now more than ever, having some sort of Employee Benefits Program is extremely important to Job Seekers.  Whether you have a comprehensive Benefits Package or simply a Health Care Spending Account, promoting this via your social media and even in any job postings you may be running, will send a clear message that your people are a top priority in your business.

With the mass layoffs that took place in 2020, many people were just grateful to have A job during these challenging times.  Now that things are starting to settle down a bit and return to some semblance of normalcy, people who are active in the job market value the potential to grow and STAY with a company more than ever before.  It’s important to note that growth does not always have to mean vertical movement.  If the position you are hiring for doesn’t offer the ability to transition into something bigger down the road, that’s OK.  If you can’t promote the vertical growth piece, try highlighting tuition reimbursement for continuing education or the ability for someone to develop their position by taking on additional responsibility or larger accounts/projects, etc.  The key here is to highlight the fact that, if they join you, they will be a valuable part of the team long-term and you are prepared to invest in their future.